What does leadership mean to you?
Warren Bennis defined leadership as “The capacity to translate vision into reality”. That’s exactly what our product teams have been doing heads down in the past year, and it’s gratifying to see this show in the voice of our customers.
Leadership has nothing to do with titles or hierarchy.
As rightly put by Bill Gates “Leaders are those who empower others”.
We believe in empowering our customers to deliver exceptional digital experiences and audience engagement translating to measurable benefits for their business. That’s exactly what our leadership in G2 grids reflect.
For some quick context, the G2 ratings methodology is based on algorithmically evaluating products and vendors based on aggregated data and reviews from the user community. Particularly around customer satisfaction, net promoter scores and market presence normalized by categories and segments.
This unbiased, democratic voice of real users allows technology buyers to rise above the subjective opinions of a certain analyst and make the right investments into the future of their business.