Are webinars still effective?


Are webinars still effective, and do you still need to do them?

In spite of the fact that webinars and online meetings were held in the years before the pandemic, this couple of years, the online events industry has become more and more popular. As companies started to work from home, live events were forced to be held online – and online events attendance numbers had increased.

So, do we need to include webinars in our plans for the next year?
Are webinars effective in 2022?
Do we need to include them in our future plans?

In a word: yes, but let's look at some statistics and you can decide for yourself.



The webinar market is projected to reach $800 million by 2023

source: Letter.ly

85% of marketers, who use webinars as a marketing tool, say that webinars are crucial for their marketing efforts.

source: Webinar Software

Marketers say that webinars are cost-effective as they help lower the cost-per-lead

source: ON24

Around 40-50% of the webinar registrants will actually attend your webinars

source: WebinarSoftware

75% of marketers prefer to host live webinars, and immediate engagement is the main reason

source: Webinar Software

67% of marketers in 2021 were increasing their investment in webinars

source: LinkedIn

92% of professionals think a webinar is the best way to engage a large remote audience

source: GoToWebinar

In the case of B2B webinars, 73% of the total attendees turn into lead generation

source: Webinar Care

66% of the survey, respondents say sales prioritize leads from webinars, likely due to the insight and buying signals they help to surface and deliver.

source: ON24

58% of the best results for content marketing in the last 12 months was produced by virtual events/webinars/online courses

source: Content Marketing Institute


The data shows that webinars aren’t going away, so yes, webinars are still effective, and you need to include them in your plans.


additional sources: Luisa Zhou 


NOTE:  Connect Innovation is focused on supporting companies and organizations from various market segments and driving the most ideal outcomes by increasing the communication and collaboration with their employees and clients with Adobe Connect.

Connect Innovation is a leading provider of Adobe Connect for web meetings, webinars, and e-learning in the Nordic area. It provides online courses for each and any kind of user of Adobe Connect, no matter if you are experienced, or just started to use Adobe Connect. Our courses are available in all Nordic languages and English language as well.

Other than that, Connect Innovation organizes great webinars where you can get familiarized with the software, learn new skills or be up to date with the software updates.

You can check our courses here, and our webinars and blogs here.
You can contact us here.