How to create webinars?

Are you interested in hosting a webinar and are not sure how to start?
If the answer is yes, keep reading and find out how to start your journey.

We’ve put together a guide with detailed steps on how to create a webinar. Follow these steps and in a short time, you will have a clear understanding of how to do that.

Steps Covered:

  1. Create a target audience for your webinar
  2. Webinar topic
  3. Webinar Format
  4. Webinar Platform
  5. Equipment
  6. Webinar promotion

1. Create a target audience for your webinar

The first step in this journey is to define who can be impacted by your product or service, who will have value from your information, and who is more likely to pay for your product or service.

To start creating your target audience you have to start by answering a few questions:

What is the problem that you can help them fix?
When do people use your product?
Who is your product made for?
Why someone should buy your product and not your competitors’?

Next, sort and analyze the information that you have on your current customers, the visitors to your website, and information from your competitors. With this data, you will get every information needed to define your target audience.

Once you define your target persona, the next thing you need is a topic for your webinar.

2. Webinar topic

The topic should give your audience value and answers to any questions or uncertainty that they had and it’s your specialty. The topic should tell people what the solution to their problem is.

Make a topic on the questions that you get the most, or check Google and make research questions and keywords that people are searching frequently. See what content is performing the best on your social media and your website, and create webinars about that. Other than this, you can ask your customers if they have any problems or maybe they like to know more about a certain subject and make a webinar about that.

The most important thing is your webinar topic should solve a problem, answer a question or share valuable information.

The next step is planning the format of the webinar.

3. Webinar Format

Choosing the right format for your webinar can depend on the complexity of the subject matter, the number of speakers you like to have, the specialty & background of the speakers, and the possibilities that your webinar platform is offering.

The main four webinar format options are:

Single speaker: Single-speaker webinars are great for small audiences and don’t need more than one individual to hold the webinar and answer any questions from the audience.

Panel discussion: The panel discussion as a webinar platform, involves a moderator guiding the discussion and asking questions of the panel members. This is a great way to showcase multiple perspectives on a similar issue or topic and is also a more conversational style.

Live Q+As: While Q+As are typically included at the end of webinars, you can also create a webinar that primarily focuses on answering audience members’ questions. If you choose to go this route, it’s highly recommended to alert attendees of the format ahead of time so they can prepare their questions. You can even ask audience members to submit questions ahead of time. As the host, you should also have questions ready that people may not think to ask. This way, you’ll be prepared to fill any lulls or awkward silences.

Interviews: Interview webinars are highly engaging because they encourage a more conversational flow. Interviews involve an interviewer asking pre-arranged questions to the person of interest. You can also choose to have your audience members add to the conversation by allowing them to ask questions if time allows.

4. Webinar Platform

The next phase is finding a platform where webinars can be organized. The important things to consider when choosing the right platform are the needs and goals of the webinar, the audience size, the budget, and the features you will need for your webinar. Make sure to choose a platform that has all of the features that you need.

We recommend using Adobe Connect for your webinars.
Adobe Connect is a highly customizable and powerful solution where you have custom layouts. Persistent rooms (virtual rooms that can be set up once and re-used over and over again), powerful backstage, and much more.

5. Equipment

The right microphone, camera, and speakers for your webinars can make a difference. Having quality pictures and sound can be of great value when your potential customers will decide if you are a credible and professional company.
To find out more about producing professional audio and video in your webinars check this link:

6. Promote your webinar

When you are sure that all of the previous steps are taken, you can promote your webinar. You can do this by creating a landing page about the webinar, sending a newsletter, writing a blog post, or sharing it on social media.

We hope that reading our guide will help you start creating webinars and that very fast you will enjoy the advantages that webinars are offering.

NOTE:  Connect Innovation is focused on supporting companies and organizations from various market segments and driving the most ideal outcomes by increasing the communication and collaboration with their employees and clients with Adobe Connect.

Connect Innovation is a leading provider of Adobe Connect for web meetings, webinars, and e-learning in the Nordic area. It provides online courses for each and any kind of user of Adobe Connect, no matter if you are experienced, or just started to use Adobe Connect. Our courses are available in all Nordic languages and English language as well.

Other than that, Connect Innovation organizes great webinars where you can get familiarized with the software, learn new skills or be up to date with the software updates.

Check our courses here:

Check our webinars and blogs here:

Contact us here:

You also may be interested in:






Subscribe for our newsletter