How to create webinars?

3. Webinar Format

Choosing the right format for your webinar can depend on the complexity of the subject matter, the number of speakers you like to have, the specialty & background of the speakers, and the possibilities that your webinar platform is offering.

The main four webinar format options are:

Single speaker: Single-speaker webinars are great for small audiences and don’t need more than one individual to hold the webinar and answer any questions from the audience.

Panel discussion: The panel discussion as a webinar platform, involves a moderator guiding the discussion and asking questions of the panel members. This is a great way to showcase multiple perspectives on a similar issue or topic and is also a more conversational style.

Live Q+As: While Q+As are typically included at the end of webinars, you can also create a webinar that primarily focuses on answering audience members’ questions. If you choose to go this route, it’s highly recommended to alert attendees of the format ahead of time so they can prepare their questions. You can even ask audience members to submit questions ahead of time. As the host, you should also have questions ready that people may not think to ask. This way, you’ll be prepared to fill any lulls or awkward silences.

Interviews: Interview webinars are highly engaging because they encourage a more conversational flow. Interviews involve an interviewer asking pre-arranged questions to the person of interest. You can also choose to have your audience members add to the conversation by allowing them to ask questions if time allows.

4. Webinar Platform

The next phase is finding a platform where webinars can be organized. The important things to consider when choosing the right platform are the needs and goals of the webinar, the audience size, the budget, and the features you will need for your webinar. Make sure to choose a platform that has all of the features that you need.

We recommend using Adobe Connect for your webinars.
Adobe Connect is a highly customizable and powerful solution where you have custom layouts. Persistent rooms (virtual rooms that can be set up once and re-used over and over again), powerful backstage, and much more.

5. Equipment

The right microphone, camera, and speakers for your webinars can make a difference. Having quality pictures and sound can be of great value when your potential customers will decide if you are a credible and professional company.
To find out more about producing professional audio and video in your webinars check this link: https://connect-innovation.com/look-and-sound-professional-in-your-virtual-events/

6. Promote your webinar

When you are sure that all of the previous steps are taken, you can promote your webinar. You can do this by creating a landing page about the webinar, sending a newsletter, writing a blog post, or sharing it on social media.

We hope that reading our guide will help you start creating webinars and that very fast you will enjoy the advantages that webinars are offering.

NOTE:  Connect Innovation is focused on supporting companies and organizations from various market segments and driving the most ideal outcomes by increasing the communication and collaboration with their employees and clients with Adobe Connect.

Connect Innovation is a leading provider of Adobe Connect for web meetings, webinars, and e-learning in the Nordic area. It provides online courses for each and any kind of user of Adobe Connect, no matter if you are experienced, or just started to use Adobe Connect. Our courses are available in all Nordic languages and English language as well.

Other than that, Connect Innovation organizes great webinars where you can get familiarized with the software, learn new skills or be up to date with the software updates.

Check our courses here: https://connect-innovation.com/connect-innovation-courses/

Check our webinars and blogs here: https://connect-innovation.com/blog-and-webinars/

Contact us here: https://connect-innovation.com/contact-us/

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