What is a webinar?
Short for web-based seminar, a webinar is a presentation, lecture, workshop, or seminar that is transmitted over the web using video conferencing software. The goal of a webinar is to provide an audience with remote access to an extensive presentation focused on a particular topic or subject, showcasing expertise.
The Benefits of webinars
Provide A Great Tool Of The Funnel Offer
Webinars are especially helpful when it comes to nurturing prospects who are in the middle of the funnel. By now prospects will already have a good perception of what their pain points are. It’s at this point where they will be evaluating possible solutions and the business that solutions provide them.
Webinars are a great way to nurture these potential clients further along the sales funnel by not only inform them about particular solutions to their pain points but also give them insight into your identity and experience. Encouraging prospects at this stage to register for a webinar can be very effective.
Share important knowledge
The expanding popularity of video content has shown up that it’s the most successful way to send information to an audience. People are visual creatures, which means that it’s much simple to keep their attention with video content than text. A webinar also focuses on a presentation or workshop delivered by an expert speaker. A good presenter can engage viewers not just through the knowledge they are presenting, but through their character as well.
Collect more leads
When you schedule a live webinar, you can ask people to register in advance. When they register, you’re given valuable lead information. You can also require that leads fill out a form to be able to see any live or pre-recorded webinars that you publish to your site.
Because webinars process specific subjects, you’ll automatically have insight into the needs and interest points of those leads. This could make it easier to work on those leads as well as give you more information about what your audience is searching for, give you an opportunity to adjust your marketing strategy appropiently and provide more leads in the future.
Grow your business awareness
Webinars essentially do more for your brand awareness than any other type of content. With them, you have an opportunity to focus on a more specific topic that’s relating to your brand and industry. The more webinars you organize, the more authority you will gain, which will bring more confidence to your business.
Also, the fact that this information can be delivered by an expert from your company, can give attendees the chance to connect on a more personal level, which can help to establish more trust in your company as a whole.
Increase your reach through cooperating
You can invite experts from throughout your industry to speak in your webinars. By inviting someone from a non-competing business within the same business as you to talk in a webinar, you can build a cooperative relationship with that business. They will share the webinar with their audience, thereby helping to increase your brand awareness.
Great way to build up your content library
You can find a lot of ways to use your webinars after you have them. You can post them to your blog, you can post them to social media, and you can use them to nurture leads via your email marketing campaign. Webinars are more often affordable to make than any other type of video content. You will only need some basic tools to film the webinar.