Engagement in Webinars
Now, after you created your first webinar and gained some acknowledgment around webinars it is time to enjoy all the benefits it provides.
But still, is it enough only to create a webinar talk about your topic for 30 minutes or so and that’s all. In that way, you are far away from achieving the right purpose webinar have – to engage users and make them eager to know more about your product or topic.
That’s why we are presenting the three types of webinars that will not only engage your users but will make them count days until your next webinar.
Also, we are talking a bit more about how long should webinar last and why.
One of the most popular webinar formats is a sales webinar. With this type of webinar, you are teaching valuable content to your audience and pitching at the end. For a sales webinar, we would recommend keeping it between 45 – 90 minutes long. This is an ideal length if you are selling a digital course or product. Still, if you’re just starting your webinar journey, maybe 35-50 minutes is better and less intimidating. Don’t forget to factor in your own webinar experience when deciding how long it should be. The important thing is to get started and you can always adjust your webinar length based on your sales and results.