Over the years, there is a noticeable growth in the use of webinars to engage a B2B audience. In fact, a Content Marketing Institute study found that 58 percent of B2B marketers implement webinars in their content marketing strategy. This is no surprise, since webinars can be very engaging, and they’re not very expensive to create or distribute.
With web usage growing rapidly, consumers have started demanding instant knowledge. Your products should be promoted effectively so that they reach the right audiences faster. Webinars help demonstrate your products and expertise to your potential clients. They also provide complete information, so those potential clients have a clear picture of what you are offering.
Since webinars are so important for B2B marketers, it is very important to choose the right time who will work on their set up.
So here are some advice on what type of persons your time should involve.
A webinar usually has three prime players. The success of your session depends on them, and it is recommended that you carefully consider your options when selecting them.
- The Organizer: The organizer or the facilitator is the key individual responsible for developing content for the webinar. They are also responsible for finding a suitable speaker and promoting the event. They are in charge of registrations and communicating with the participants at the beginning and end of the webinar.
The Presenter(s): The Presenters or the Subject Matter Experts should focus on developing and delivering the webinar presentation. They look after webinar programming and troubleshooting, event registration, and other details to help them deliver an engaging presentation.
Assistant(s): Assistants help in answering queries that the Presenter and the Facilitator don’t have much time for. They help by responding to technical queries. (For example, “The audio and video are not in sync!” or “There is no sound!”) Assistant(s) are often required for webinars with a large audience.